http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cinemark-playa-vista-20150313-story.html

The article I read is about how Cinemark Holdings Inc. debuted its," state-of-the art luxury theater" in  Silicon Beach. The new theater "includes a 450-seat auditorium known as XD with a giant 70-feet wide screen and a sound system that has more than 60 speakers." The article says that the company soon plans to have these theaters in Southern California for everyone to enjoy and have a better movie going experience. 
I chose this article because I thought it was interesting that Cinemark Holdings Inc. debuted their new state of the art theaters and that soon they could be coming to Southern California. This article is important because it shows us how these companies are trying to get more people into the theaters one way or another. The attendance rates ate theater have been decreasing due to the lack of quality movies so, theses companies try to sugar coat it by upgrading their theaters. As a consumer this raises a few question such as how will this affect my experience at the theater? How high will prices rise to compensate for the new state of the art equipment? This also makes me wonder will this really get more people to go back to watching movies at the theaters?