http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-coca-cola-make-it-happy-super-bowl-ad-20150201-story.html
'The article I read is about Coca-Colas's Super Bowl advertisement and how its message to everyone is to be nicer on the internet. The last ad Coca Cola did for the Super Bowl caused alot of controversy, according to the article. People were upset with it and argued about it for some time. The ad this year was to raise awareness of internet negativity. "If a brand can make people pause for a minute to think about what they’re going to say online, Coke is the brand to help inspire happiness and positivity.”
I chose this article because it thought it was interesting how Coca Cola would use their influence on people to try and raise awareness. This article is important because it shows how the media can be use for good to help raise awareness for things and influence people, possibly. As a consumer this shows me that Coca Cola corporation can use their influence in the media for the greater good and it shouldn't just be them. More big name brand should take the bold step coca Cola took and use their influence to make a difference. Think about all the good it could possibly do. As a filmmaker their shows me that people are very judgmental about what they see on television. There are always going to be people that dislike your work and talk lowly of it, howver, one must ignore what everyone thinks and do what you think is right.
No comments:
Post a Comment