Friday, April 17, 2015

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-imax-laser-20150415-story.html

This article is about how Imax premiered its new laser system at the TCL Chinese Theater in Hollywood. The article talks about how it is the latest and most cutting edge of projectors out there. The Imax Chief Executive, Richard Gelfond, said the laser projection is a “pivotal moment in time for Imax and a giant leap forward for cinema technology."

I chose this article because I thought it was interesting of Imax debuted the new laser projector that will make the films look even better on the big screen. This article is important because it shows us how companies are trying to get more moviegoers to go to their theater by buying new and fancy technology that is said to make the films looks better. As a moviegoer myself, this makes me wonder if ticket prices will raise because of this new projector. Will it really attract more people to go to the movies?

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