This week, I read a Los Angeles Times article about the film industry's summer box office gross decreasing as compared to last years. They said that this summer the industry grossed $4.05 billion as opposed to last year's $4.75 billion and that the industry had the worst May to Labor Day season since 1997. This is rather peculiar as the price of tickets (in the U.S) decreased by 15%; this decrease in price was presumed to attract more people. Reports also showed that no movie grossed $300 million (domestically) for the first time since 2001. The blame of this gross decrease is put on the movie studios for not providing films that get people to want to watch them.
This article shows significance because the movie industry grossed a total of $4.05 billion as opposed to last years $4.75 billion. This shows that movie studios did not meet the expectations of many film watchers. This could also be a sign that the movie industry could slowly be dieing out. Right not it is only a 5%
decrease but if this gradually continues who knows what could possible happen to the movie industry. I feel that the decrease of movie gross over the summer this year does not impact me directly as a student, but as a filmmaker and consumer it raises ideas such as the possibility of the film industry slowly dieing. The article also implies that movie studios are not meeting the demands of what film watchers want to see within movies. As both a filmmaker it causes problems for me because I watch movies to help inspire my own movies and if the general people watching the movies don't like them then what are the odds people will like my ill inspired film. As a consumer I feel that the movie industry gross decrease is a sign that movie studios can not produce something new and exciting. They are sticking to what they know as as the article says,"The studios might have played it a little too safe after reaching last year's heights. The industry focused on franchise films that have delivered hits in the past and avoided taking chances on expensive fresh offerings." and I agree completely. Movie studios should be producing movies are both new in story plot and get's people's attention.
This article raises questions/ideas such as "Is the movie industry dieing?" and "Are movie studios running of of ideas for movies?" These question/ ideas are raised because as the article said the movie industry grossed less money this summer than last year. Although its could be due to the 15% ticket price drop it could also be the movie industry's lack of ability to produce something worthy of watching.
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